Mother Raw (previously Michelle's Rawfoodz) is a brand of organic dressings, sauces and dips. I was invited by the folks at Stack Creative to art direct a photo campaign for the redesigned brand. The photoshoot features the full line of redesigned dressings along with a corresponding recipe for each flavour. In keeping with the brand ethos, the styling is relaxed and rustic- full of warm wood tones, soft linen textures, and generously tossed garnishes.
In addition to directing the photoshoot, I also designed a variety of print and digital assets. This includes business cards, thank you cards, and a range of social media materials.