ErinMcPhee_MotherRaw_CanadaProductShotFamily-01.jpg

Mother Raw

Mother Raw (previously Michelle's Rawfoodz) is a brand of organic dressings, sauces and dips. I was invited by the folks at Stack Creative to art direct a photo campaign for the redesigned brand. The photoshoot features the full line of redesigned dressings along with a corresponding recipe for each flavour. In keeping with the brand ethos, the styling is relaxed and rustic- full of warm wood tones, soft linen textures, and tossed garnishes. 

In addition to directing the photoshoot, I worked on designs for the Mother Raw website and designed a variety of digital and print assets. This included ads, organic and paid social media assets, business cards, and thank you cards.

Photographer: Jeff Wasserman
Prop Stylist: Krystin Leigh Smith
Food Stylist: Christine Frantzis
Creative Director: Stuart Thursby

ErinMcPhee_MotherRaw_CanadaProductShotFamily-01.jpg
ErinMcPhee_MotherRaw_Recipe1-Hero.jpg
ErinMcPhee_MotherRaw_Recipe4-Hero-01.jpg
ErinMcPhee_MotherRaw_Recipe4-SecondaryShot-01.jpg
ErinMcPhee_MotherRaw_Recipe9-Hero.jpg
ErinMcPhee_MotherRaw_Website_1500x1000.jpg
ErinMcPhee_MotherRaw_Ads_1500x1000.jpg
ErinMcPhee_MotherRaw_SocialMediaAssets_Instagram_1500x1000.jpg
ErinMcPhee_MotherRaw_BusinessCards.jpg
ErinMcPhee_MotherRaw_ThankYouCard.jpg