Mother Raw (previously Michelle's Rawfoodz) is a brand of organic dressings, sauces and dips. I was invited by the folks at Stack Creative to art direct a photo campaign for the redesigned brand. The photoshoot features the full line of redesigned dressings along with a corresponding recipe for each flavour. In keeping with the brand ethos, the styling is relaxed and rustic- full of warm wood tones, soft linen textures, and generously tossed garnishes.
In addition to directing the photoshoot, I worked on designs for the Mother Raw website and designed a variety of digital and print assets. This includes ads, organic and paid social media assets, business cards, and thank you cards.