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Mother Raw

Mother Raw (previously Michelle's Rawfoodz) is a brand of organic dressings, sauces and dips. I was invited by the folks at Stack Creative to art direct a photo campaign for the redesigned brand. The photoshoot features the full line of redesigned dressings along with a corresponding recipe for each flavour. In keeping with the brand ethos, the styling is relaxed and rustic- full of warm wood tones, soft linen textures, and generously tossed garnishes. 

In addition to directing the photoshoot, I also designed a variety of print and digital assets. This includes business cards, thank you cards, and a range of social media materials. 

Photographer: Jeff Wasserman
Prop Stylist: Krystin Leigh Smith
Food Stylist: Christine Frantzis
Creative Director: Stuart Thursby

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