Balanced Good
Rebranding and Website
balancedgood.com
The Public Studio was approached by Balanced Good to engage in a cohesive rebranding process, including identity and website design. Balanced Good is a people-first consultancy that supports social impact organizations through times of transition. They offer specialized employee leave coverage, along with coaching and consulting services to build fundraising and leadership capacity.
In my role as art director and designer, I worked on the rebranding process – from creative framing to identity design, site mapping, wireframing, and website production.




Client: Balanced Good
Studio: The Public Studio
The Public Studio is Sheila Sampath, Nat Saveedra, and Erin McPhee
Web Development: Derek Hogue