Balanced Good
Rebranding and Website Design
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Client: Balanced Good
Studio: The Public Studio
Team: Sheila Sampath, Nat Saveedra, and Erin McPhee
Web Development: Derek Hogue
Balanced Good is a people-first consultancy that supports social impact organizations through times of transition. They offer specialized employee leave coverage, along with coaching and consulting services to build fundraising and leadership capacity. The Public Studio worked closely with Balanced Good to rebranding the organization’s identity and website.
In my role as art director and designer, I worked on the rebranding process – from creative framing to identity design, site mapping, wireframes, and website production.